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Day 1

Creativity is a highly valued and sought after skill; we all need to solve problems, think in novel ways, and generate ideas, but can creativity be learned?

This talk provides a practical framework to help you improve your creative thinking, enhance your problem solving and get greater access to your naturally creative brain.

You’ll discover how creativity follows a process that can be developed at every stage. You’ll learn how to challenge your assumptions and reframe problems. You’ll discover techniques to help you generate more ideas and think more laterally. You’ll even learn why you have ideas in the shower and how to access more creative brain states.

The talk will cover the following:

Creativity as a process, and how to build the creative habit
How questions help reframe problems and challenge your assumptions
How to promote more lateral thinking using divergent thinking strategies
Understanding convergent thinking
The neuroscience of ‘A-ha moments’, and how to access creative brain states
The implications for improving creativity and problem solving

The speaker is Phil Dobson, author of “The Brain Book” and Founder of BrainWorkshops. Phil turns insights from neuroscience and cognitive and behavioural psychology into applicable skills for the modern workplace. His learning programmes provide brain-based toolkits of practical skills, backed by scientific research, helping people apply what we know about the brain to improve their performance and creativity at work.

Phil Dobson

Phil Dobson is the author of ‘The Brain Book’ and Founder of BrainWorkshops. Based in London, Phil’s background is in psychology and hypnotherapy and he now works with businesses helping leaders improve their performance at work by applying what we know about the brain. In his spare time he loves to write and produces music. His guitar playing is influenced by the blues and his production style is influenced by electronic and dance music. He also loves to surf and does so wherever and whenever he can.


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